By Jennifer Vecchi
Director, Meetings, Incentives, Conventions and Events at Atlas Travel
Forgive the title – with no pun spared in any of the marketing material I was given during my recent trip to JFK, I’d be remised if I didn’t sneak one in myself. A little over a month ago, I was fortunate enough to be invited to a special showing of JetBlue’s new ‘Mint,’ as they put it, ‘a refreshing new take on premium travel.’
Mint is a strikingly modern take on a flight that many may be familiar with – JFK to SFO/LAX, the infamous coast-to-coast, and B6 spared every ounce of ‘premium experience’ that they could muster to make it evident. From their private suites with closing doors; (the only ones currently available in the US market) to their fully lie-flat beds, averaging 6’ 8”; to adjustable seat firmness; massage functions; and shoe storage; it seemed like they’d stolen all the creature comforts you’d want in a hotel, and put them in the sky.
Aside from the obvious space and comfort enhancements that come with the flight class, JetBlue also amped up their in-flight menu by introducing a delightful amuse-bouche and cocktail pairing, tapas-style five item meals, and tantalizing desserts, all on a menu curated by Saxon + Parole, a NYC restaurant focusing on sustainable and domestic dining.
JetBlue Mint is available to travelers flying the JFK to LAX or SFO route on the new Airbus A321. I definitely recommend suggesting it to your business class flyers, or trying it out for yourself – I know that I’m already thinking of all the great applications for our meeting and incentives trips!
Contact Atlas Travel for more information, or visit www.atlastravel.com!
About Atlas Travel & Technology Group
Headquartered in Milford, Massachusetts, Atlas Travel & Technology Group is an award-winning company, bringing corporate travel management leader Atlas Travel and technology innovator Prime Numbers Technology under one umbrella. Atlas Travel provides global corporate travel management and vacation planning, as well as meeting, incentive, convention and event services. In addition, they provide worldwide assistance to clients through Atlas Travel & Technology Group Ltd., their wholly owned London travel company, as well as through an affiliation with BCD Travel, one of the largest global travel organizations in the world. Prime Numbers Technology is dedicated to helping clients drive significant savings in business spend through industry-recognized data analytics and benchmarking solutions.