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Travel Agents Alive & Kicking in Metrowest

Atlas Travel Hires Two Vacation Consultants as Agency Expands

MILFORD, MA – Since the 1990s, half of travel agencies across the U.S. have closed and Massachusetts is no exception. However, Atlas Travel, a 27-year-old agency based in Milford, MA has bucked the trend and now has more exciting news.

“We are going a mile a minute!” says Karen McCrink, Director, Leisure Travel Services, at the award-winning company. “We currently operate with a team of 13 agents, including in-house specialists and independent contractors. Plus, we’re constantly looking at opportunities for growth.”

The agency has just announced two new hires from the greater Metrowest area to help with that growth. Joining the company this month are Dianne Doucette of Marlborough and Nancy Malcolm of Franklin. Both agents join the Atlas team from Travel Associates in Marlborough, formerly Garber Travel.

“Our goal is to be a great service provider with the most experienced people in the business,” says McCrink. “We are thrilled that Dianne and Nancy are joining us so we can continue to elevate the service and capabilities of our team.”

According to McCrink, who once owned her own travel agency, the value of travel agents – and the reason Atlas Travel is experiencing such success – is their expertise, sound advice and industry knowledge.

“We want our clients to work with someone who has either traveled personally to their destination or who knows a variety of trusted suppliers and on-location partners who can take care of them as though we were there ourselves,” says Karen. “It’s this kind of customized service that sets us apart from agencies using a more cookie-cutter approach with prepackaged trips.”

Dianne Doucette, who will take a managerial role within the department, is a graduate of the Travel School of America and brings more than 32 years of travel planning experience to the Atlas Travel team. When asked what type of travel she enjoys booking, Dianne states, “I love to find the really intricate itineraries.”

“I’ve booked trips to Japan to watch Sumo wrestling. I’ve sent people to wineries in South America and I’ve even booked a client on a private jet around the world!” says Dianne. “I love working in travel. It’s a great challenge when someone wants something specific and it’s so satisfying when I can make it happen.”

Nancy Malcolm also brings her own niche skills to the Atlas Travel team. Another Travel School of America grad with more than 34 years in the industry, she loves touring Europe through its many waterways. “It’s truly a trip of a lifetime,” raves Nancy of river cruising, an increasingly popular vacation choice. “Nothing compares to it. You’re just taken care of! There is no motion on the river and you’re practically touching the land on either side with ancient architecture, beautiful scenery…it’s just wonderful!”

The hiring of these agents complements the addition of Carmen Lopes earlier this year. A recent graduate of Johnson & Wales University’s Travel and Tourism program, Carmen has been assisting with itinerary details, researching destinations, learning the vast network of Atlas Travel vendors and soaking up as much information as possible from her Atlas cohorts.

“We hired Carmen right out of JWU,” says McCrink. “And the pairing of her younger energy and enthusiasm with the experience of our existing team and these new professionals creates a great balance. As you hear a great deal in the news about the aging demographic of vacation travel agents, it’s special opportunities like this that allow us to train a new generation of consultants to not only understand the destinations, but also to learn the kind of consultative approach that our customers require. Whether it’s a simple trip or an around-the-world adventure with complex details, our team is evolving to meet the ever-changing needs of our clients.”

To contact Dianne, Nancy and the rest of the Atlas Travel Vacations & Cruises team, dial 800-878-8626 or email leisureagents@atlastravel.com.

About Atlas Travel

Atlas Travel is an award-winning travel management company offering corporate travel management and vacation planning, as well as meeting, incentive, convention and event services. Headquartered in Milford, MA, Atlas Travel provides worldwide assistance to clients as an affiliate of BCD Travel and Ensemble Travel Group. Atlas Travel is a division of Atlas Travel & Technology Group, Inc. For more information, visit: www.atlastravel.com.

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